HOAX MFG CLOTHINGHOAX
HOAX MFG CLOTHING
HOAX MFG was a skate / streetwear clothing brand that gained a cult following in the early to mid-2010s with I founded in Santa Cruz, California. Known for its bold, graphic-heavy designs and counter-cultural aesthetic, HOAX MFG catered to a niche audience that appreciated its provocative and sometimes considered “controversial” themes. The brand was particularly popular within the skateboarding, punk, and underground music scenes.
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Skateboarding and Punk Influence
The brand had strong ties to skateboarding culture and punk rock, appealing to individuals who identified with DIY ethics, anti-authoritarianism, and underground art. Hoax collaborated with artists, skateboarders, skate shops and occasionally other skate brands, supporting events and team riders with stickers and clothing, further cementing its place in underground culture across the world.
Controversy
Some of HOAX MFG’s designs sparked controversy due to their provocative nature, which sometimes included themes of violence, religion, or social commentary. This controversy, however, was part of the brand’s appeal to its fans and followers.
Limited Releases and Exclusivity
HOAX MFG often released limited quantities of its products, creating a sense of exclusivity and urgency among its fanbase. This strategy helped build a loyal following.
Legacy
HOAX MFG remains a memorable part of skateboarding / streetwear history for its bold designs and unapologetic attitude. Vintage HOAX MFG pieces are still sought after by collectors and fans of the brand’s unique aesthetic, although they are not easy to find, and those that still have them, either want to hold on to them, or have worn them to pieces over the last 15 years since the brands inception.
